NIKE ADVENTURE BUDDIES

Challenge: Drive brand loyalty from a young age, while maintaining Nike’s positive brand equity.

Insight: You get new shoes, but you also give a new adventure to your buddy fighting terminal illness through the Adventure Club x St. Jude collaboration. Nike Adventure Buddies would expand on current partnerships, and include a partnership with a St. Jude — 2 shoes per 1 donation by adding $5 to each monthly fee. 

For target audience: Parents are more likely to resonate with messaging that has a clear benefit to the wellbeing of children.  Benefactors (children): the best part of getting a gift when you’re young is playing with the box.

Art Direction | Will Burnett

Copy | Sarah Morris